Thursday, 14 January 2010

Sky(walkers)

For their Spring/Summer collection, Adidas has teamed up with Star Wars to create a pretty cool collection of footwear and apparel. Now I am a Star Wars geek, so am somewhat biased, but I think some of these trainers are awesome!

http://ricesociety.wordpress.com/2009/12/22/adidas-x-star-wars/

From a design point of view I think it's really interesting how a set of colours and elements on a shoe can immediately have connotations of a character out of a film.

Alright so this is no ordinary film, it's a cult classic with an army of fans. You would expect that people interested in the film would immediately make such connections. Still though I think it's an interesting concept. I love the idea of taking one creative area (in this case film) and transferring elements and emotions to other platforms (in this case footwear). Adidas have done a great job of subtly extracting character traits, imagery, and colour schemes, then applying these to stylish and fashionable sneakers.

Round of applause for Adidas.

Featured here are some of my favourites. Adidas X-Wing, Skywalker, Stormtrooper and Princess Leia.









I think I might just get myself a pair of Stormtroopers.

Geek and proud.

Oh and may the force be with you... and your footwear...

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