A Super Bowl

Whilst working on promoting the Super Bowl (I do design work for PinnacleSports.com), I started looking at the logos used since it's creation.

When seeing all the logos together (there has been one every season since 1968), I felt you really got a sense of design style and typography through the decades. You can see the trends of popular fonts and colour schemes from each particular era. Also certain early logo styles are very much back on trend thus illustrating the cycle of 'fashionable' design.

Much like fashion in fact, design tends to follow underlining trends in the industry, and I thought it was really interesting to see how the logo has been adapted and altered throughout the years. The designs often reflect the location of each Super Bowl and the roman numerals often dominate the design, but you definitely get a sense of when the logo was produced.

Below I have picked out a few designs that I feel convey the era strongly and that I particularly like.

1969



1975



1985



1999



2007



To view all the logos in their entirety click here.

Sky(walkers)

For their Spring/Summer collection, Adidas has teamed up with Star Wars to create a pretty cool collection of footwear and apparel. Now I am a Star Wars geek, so am somewhat biased, but I think some of these trainers are awesome!

http://ricesociety.wordpress.com/2009/12/22/adidas-x-star-wars/

From a design point of view I think it's really interesting how a set of colours and elements on a shoe can immediately have connotations of a character out of a film.

Alright so this is no ordinary film, it's a cult classic with an army of fans. You would expect that people interested in the film would immediately make such connections. Still though I think it's an interesting concept. I love the idea of taking one creative area (in this case film) and transferring elements and emotions to other platforms (in this case footwear). Adidas have done a great job of subtly extracting character traits, imagery, and colour schemes, then applying these to stylish and fashionable sneakers.

Round of applause for Adidas.

Featured here are some of my favourites. Adidas X-Wing, Skywalker, Stormtrooper and Princess Leia.









I think I might just get myself a pair of Stormtroopers.

Geek and proud.

Oh and may the force be with you... and your footwear...