Tuesday, 20 October 2009

Football's a Beach (ball)


So one of the most bizarre goals in history was scored at the Stadium of Light on Saturday 17th October in the Premier League match between Sunderland and Liverpool.

A red Liverpool inflatable beach ball found it's way into the Liverpool goalmouth at the start of the match. Liverpool's goalkeeper Pepe Reina soon spotted it and safely placed it in the back of the net. Or so he thought!

As Sunderland attacked Liverpool's goal in the 5th minute, a gust of wind moved the beach ball out from the goal and into the field of play. Darren Bent made his way inside the area and a freak twist of fate sent his shot into the path of the ball, changing the direction of his shot and wrong footing the keeper to put Sunderland in the lead. It was an amazing series of events and of course hit the headlines as Sunderland held on for a 1-0 victory and debate raged whether the goal should have stood or not.

What impressed me however was that on Monday 19th October, at an English League One game between Leeds and Norwich, quick thinking sponsors NetFlights.com had some large inflatable beach balls of their own made up. They placed them in the goalmouths before the game to advertise their website.

Seeing as they are a flight company they may have had these balls made up for other various promotions but if they didn't then that is some pretty impressive quick-thinking marketing!
Well done them. I'm sure that will help 'inflate' (sorry) the number of people visiting their website...

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