Whilst brainstorming possible advertising and promotional concepts for the 2010 Winter Olympics in Vancouver, I came across this London based media company, Curb.
www.mindthecurb.com
Curb promote themselves as the world's first natural media company. They offer a range of highly effective media solutions solely using natural earth elements. They now have a portfolio of unique eco-advertising services and team of creative experts, to provide clients with outstanding natural marketing which impacts on their target consumer without impacting on the environment.
I was initially interested in their 'snow tagging' which of course had possibilities for the Winter Olympics. They basically create a stencil/stamp, say of a company logo, and literally 'tag' the snow. A really simple but very effective idea that can target a range of unused advertising spaces that are eye catching and unusual. Of course once the snow melts, the 'tag' disappears and no cleaning up or removal is required.
They have a great range of solutions including 'clean advertising' where pavements are cleaned with a high pressure washer. A stencil is created so only certain areas are cleaned thus leaving a message etc marked on the pavement. It's a green version of graffiti. Again within time it wears away and nothing has been permanently marked or damaged.
Other solutions available are moss art, sand sculpture, beach tagging, information waterfalls, crop and mow ads all of which create unique, interesting and of course environmentally friendly advertising. And in a world where 'green issues' and the environment are getting increasingly more publicity and importance, Curb really have founded concepts for the next generation of branding and advertising.
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